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About Avatar Imports

Avatar: an embodiment or personification, as of a principle, attitude, or view of life

about-avatarAvatar Imports was founded while on a cross-country road trip back in 1990. Motivated by a love of music, travel and the bohemian lifestyle, we began traveling the world in search of interesting clothing and accessories to bring back to the States and sell at music shows and festivals. Kathmandu, Nepal became a favorite regular stop on our buying/design trips, and in late 1991 we thankfully met Jhaindra Ghimire. Who was working as a manager in a factory in Kathmandu at the time.

As our business grew, so did our awareness of the difficult living and working conditions in Nepal. Realizing that we had the power to improve those conditions we partnered with Jhaindra, who now owns his own factory in Kathmandu, and we all agreed it was time to adhere to the principles of fair trade and give our employees an opportunity to rise up out of poverty and enjoy an improved standard of living and quality of life.

Based in Santa Cruz, California, Avatar Imports’ mission is to design and create fun, fashionable, high quality goods in a manner that is socially, environmentally and economically responsible.We are a former member of the Fair Trade Federation, and are a certified green business under Santa Cruz’s Green Business Program. You can find our products at stores throughout the U.S., Canada and online.

Although the years have progressed, we continue to be motivated by our founding ideals. You can still find us at festivals, shows and traveling the world throughout the year. We suppose you could say this life journey has allowed us to become avatars of the bohemian lifestyle we embraced all those years ago. We are truly thankful and humbled by all the amazing people we have met and all the incredible experiences we have had along the way.

Tim Frankel
Jeph Hemmer
Jhaindra Ghimire

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